As we all become more aware of our impact on the environment, it has become clear that everyone has a responsibility to contribute to global sustainability. Basically, we have to change the way we do things in order to help Planet Earth.

Markham and Relay Jeans have embarked on a drive to create awareness around reducing landfill waste and the importance of having cleaner oceans – all while breathing new life into disadvantaged communities.

So, how does it work?

We all have a pair of old flip flops that are long past their use-by date. Now, myTFGrewards members and account customers can exchange any pair of old or used flip flops for a 10% discount on their next new pair of Relay Jeans flip flops. They can simply drop their old pair in the boxes found near till points at participating stores, and then pick out a new pair at a reduced rate.

These old flip flops are sent to our partner EVA industries. They recycle the flip flops into a host of uses – from artificial grass for sports fields to filling for boxing bags donated to schools and sporting facilities in disadvantaged areas.

“We’re on a journey to save the planet, one step at a time – well, one flip-flop at a time.”