Our Purpose and Vision are brought about by our corporate strategy, which outlines our Group’s overarching growth ambitions.
The strategy comprises of four strategic pillars, supported by an integrated sustainability imperative embedded in both the philosophy and execution thereof.
The strategy is executed through a number of initiatives which have been rigorously evaluated on both a qualitative and quantitative basis.
Our aspiration and strategy is fundamentally a growth one. This will be
about organically through the development of our own business, and inorganically through
strategic partnerships and acquisitions.
Our diverse brand and customer mix present compelling location opportunities that we rigorously evaluate against key criteria in known locations and new nodes.
We continue to focus on driving the proportion of high-margin own-branded products to mitigate direct-to-consumer.
Additionally, we are investing in the value segment - partially in South Africa and Australia, where there are known growth prospects.
Our Group scale, platform, and e-commerce capabilities provide operating leverage opportunities to integrate new businesses to the group.
We continue to invest in both the capabilities and capacity for local
manufacture in South Africa.
The near-shore benefits to our businesses, as well as the social performance and impact are well demonstrated.
Increasing volumes of production are being shifted to a Quick Response manufacture methodology that links demand side signals to supply planning - in addition to reducing overproduction and the risk of textile waste to landfill.
In order to drive further efficiencies through the supply chain, an integrated programme of distribution centre consolidation and development has been undertaken in support of both our store and omni-channel fulfilment plans.
The diversified range of businesses and customer segments served by our Group provides the
opportunity to leverage group scale in a number of areas.
Specific areas of focus for increased leverage are customer data and how this will enable our vision to create remarkable omni-channel experiences.
Our store-footprint is extensive and represents a wide variety of opportunities to serve customers in new and innovative, digitally enabled ways.
To achieve the new vision of creating remarkable omni-channel experiences for our customers,
we have developed a single new brand and platform called Bash. This website and app combines
our product catalogue, brands, customers, foot traffic and store network.
We are deliberately investing in criticial enabling capabilities such as software and app engineering - bringing them in-house to deliver faster and more customer centric solutions.
Additionally, we have invested in last-mile delivery capability which will be built out and scaled alongside our platform.
The incorporation of the letter S for Sustainability references the integrated nature of ESG
our strategy and how it is fundamental to the realisation of those other strategic pillars.
Three sustainability objectives were defined to explain what we seek to achieve for our business and our stakeholders through a more sustainable business model.
Fashion that connectspeople and their passion
Fashion that sharesthe benefit of enterprise
Fashion that restoresour relationship with nature