Our Purpose and Vision are brought about by our corporate strategy, which outlines our Group’s overarching growth ambitions.
The strategy comprises of four strategic pillars, supported by an integrated sustainability imperative embedded
in
both the philosophy and execution thereof.
The strategy is executed through a number of initiatives which have been rigorously evaluated on both a
qualitative
and quantitative basis.
Our aspiration and strategy is fundamentally a growth one. This will be
brought
about organically through the development of our own business, and inorganically through
strategic partnerships and acquisitions.
Our diverse brand and customer mix present compelling location
opportunities
that we rigorously evaluate against key criteria in known locations and new nodes.
We continue to focus on driving the proportion of high-margin own-branded
products to mitigate direct-to-consumer.
Additionally, we are investing in the value segment - partially in South
Africa and Australia, where there are known growth prospects.
Our Group scale, platform, and e-commerce capabilities provide operating leverage
opportunities
to integrate new businesses to the group.
We continue to invest in both the capabilities and capacity for local
manufacture in South Africa.
The near-shore benefits to our businesses, as well as the social performance and impact are
well
demonstrated.
Increasing volumes of production are being shifted to a Quick Response
manufacture methodology that links demand side signals to supply planning - in addition to
reducing overproduction and the risk of textile waste to landfill.
In order to drive further efficiencies through the supply chain, an integrated programme of
distribution centre consolidation and development has been undertaken in
support of both our store and omni-channel fulfilment plans.
The diversified range of businesses and customer segments served by our Group provides the
opportunity to leverage group scale in a number of areas.
Specific areas of focus for increased leverage are customer data and how
this
will enable our vision to create remarkable omni-channel experiences.
Our store-footprint is extensive and represents a wide variety of
opportunities
to serve customers in new and innovative, digitally enabled ways.
To achieve the new vision of creating remarkable omni-channel experiences for our customers,
we have developed a single new brand and platform called Bash. This website and app combines
our product catalogue, brands, customers, foot traffic and store network.
We are deliberately investing in criticial enabling capabilities such as
software and app engineering - bringing them in-house to deliver faster and more customer
centric solutions.
Additionally, we have invested in last-mile delivery capability which will
be
built out and scaled alongside our platform.
The incorporation of the letter S for Sustainability references the integrated nature of ESG
in
our strategy and how it is fundamental to the realisation of those other strategic pillars.
Three sustainability objectives were defined to explain what we seek to
achieve
for our business and our stakeholders through a more sustainable business model.
Fashion that connectspeople and their
passion
Fashion that sharesthe benefit of
enterprise
Fashion that restoresour relationship
with
nature
We take an integrated view through our value chain in
identifying
focus areas and initiatives.