Fabiani – 67 smiles, 67 Furbiani bears

For Mandela Day 2023, Fabiani created and donated 67 Furbiani bears to 67 children at the Red Cross Children’s Hospital. 

Fabiani, in partnership with the TFG Foundation, has supported much-needed initiatives at The Children’s Hospital Trust for the past 15 years. Since 2008, Fabiani has run The Last Red Buttonhole Project, which contributes a percentage of the sale of every Fabiani shirt to The Children’s Hospital Trust. 

The Red Cross War Memorial Children’s Hospital is the largest children’s hospital in Africa and manages around 250 000 patients each year, the majority coming from disadvantaged communities. 

With the support of Fabiani’s customers, the brand has donated over R1 million to The Children’s Hospital Trust, with an additional R250 000 going towards the advancement and expansion of the emergency centre to help the most critically ill and injured children. 

This year, the aim was to bring a smile to the faces of the little ones who are patients. For 67 minutes on Mandela Day, the Fabiani family brought 67 smiles through the creation of 67 bears, with the help of Build a Bear. 

Children at the hospital also got to build their own bears – and choose “A Llife in Style” Fabiani outfit for it to finish off the look. From there, each child and their bear got to pose and walk the “bearwalk’’. The kids even got a “Furbiani Passport” for their bears, to ensure that their furry friends travel through all their milestones.


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