X

VISION AND VALUES

VISION

To be the leading fashion
lifestyle retailer in Africa whilst growing
our international footprint.

 

MISSION

We will do this by providing innovative products, creative customer experiences and leveraging our portfolio of diverse brands to differentiate our offering. Our talented and engaged people will always be guided by our values, social conscience and customer-centric mindset.

PRIDE2 values

PASSIONATE ABOUT SERVICE

We passionately and truly believe
that the customer comes first.

RESILIENCE

We have the courage of our convictions and the boldness to constructively challenge

INTEGRITY

Our word is our honour, we are
honest and ethical.

DIGNITY & RESPECT

We treat everyone the way we want to be treated.

EMPOWERMENT

We embrace diversity and create equal opportunity for all in a supporting environment.

EXCELLENT PERFORMANCE

We are accountable and drive performance in a creative and innovative way.