VISION AND VALUES
VISION
To be the leading fashion
lifestyle retailer in Africa whilst growing
our international footprint.
MISSION
We will do this by providing innovative products, creative customer experiences and leveraging our portfolio of diverse brands to differentiate our offering. Our talented and engaged people will always be guided by our values, social conscience and customer-centric mindset.
PRIDE2 values
PASSIONATE ABOUT SERVICE
We passionately and truly believe
that the customer comes first.
RESILIENCE
We have the courage of our convictions and the boldness to constructively challenge
INTEGRITY
Our word is our honour, we are
honest and ethical.
DIGNITY & RESPECT
We treat everyone the way we want to be treated.
EMPOWERMENT
We embrace diversity and create equal opportunity for all in a supporting environment.
EXCELLENT PERFORMANCE
We are accountable and drive performance in a creative and innovative way.