Our strategic drivers


Our brands will optimise their supply chain capability, including their suppliers, buying processes and quick responses.

We will optimise the flow of goods from source to customer in order to enhance the customer experience.


We will be the leading lifestyle retailer in Africa whilst growing our international footprint.

We will deliver an integrated, secure omnichannel customer experience across our various brands.


We will offer our customers a range of compelling rewards. We will continually consider alternative credit products that will appeal to our changing customer base and deliver superior customer experiences across our retail brands.


We are committed to embedding a performance-based culture that will ensure that we attract and retain the best talent in the industry.