The Frida Hartley Shelter in Johannesburg, which supports homeless women, expanded its impact with backing from Foschini. At the same time, Markham continued its partnership with What About the Boys, an initiative that helps high school learners challenge and dismantle harmful gender stereotypes.
These efforts were part of the more than R60 million contributed by our brands towards socio-economic and enterprise development in 2024.
Founded in Yeoville in 1922, the Frida Hartley Shelter provides accommodation, psychosocial support, and training to homeless women and their children who have experienced neglect, trauma, or abuse. Foschini has proudly supported the shelter for over three years, contributing to its skills development programme.
Launched in 2022 by youth development organisation Primestars, What About the Boys screens a national educational film that raises awareness about GBV. After each screening, mentorship sessions encourage boys to express emotions in healthy ways, stand up to bullying, and promote inclusion.
Through the sale of 25 000 branded T-shirts and sweaters, Markham has raised more than R1.5 million for the programme.
Foschini further supported the fight against GBV through partnerships with the Saartjie Baartman Centre and I Hear You, while Exact contributed to work by the Baartman Centre and the Kolisi Foundation.
