Brands standing for sustainability

Our brands and merchants are championing sustainability. They call out new concepts, designs and fabrics that speak to our purpose and sustainability commitments.

When we claim sustainability attributes for any brands, we obtain certification whether it relates to recycling, water, energy use, emissions control or chemicals. During the 2022 financial year some of our brands did the following:

The Fix

Leading with its #DOWHATSRIGHT movement, The Fix is all about being conscious and making mindful choices. The brand champions the belief that sustainability should be affordable for the value market, recognising just how much millennials and Gen Z care about the future of our planet and communities.

The Fix was the first brand to adopt the Quick Response (QR) model at TFG and its Changes* range was the first of our more sustainable ranges for TFG Africa. The Changes* range ticks all the right boxes:

  • The fabric we use is 60% cotton that would normally be discarded in the clothing manufacturing process (we call it factory table waste).
  • The other 40% is recycled polyester content made from polyester chips.
  • The range is designed by TFG and made locally.

The Changes* range stands for:

  • Global thinking: “what we deliver lives far beyond a retail transaction”
  • Gender: “asking new questions”
  • Future: “as we move forward, we can set new rules and learn new lessons”
Join the #Dowhatsright movement


Make the SHIFT | Recreate the future.

Our sustainable range SHIFT, features fabric that is made of recycled content. The fabric is made of 60% recycled cotton and 40% recycled polyester material. By regenerating existing materials, we help divert plastic that would otherwise cause pollution. Markham is on a journey of change – we care about people and our planet. SHIFT stands for recycling, reusing and recreating the future. A chance to recreate the future with less impact on the environment.

The brand believes everyone can play a role – Help! Don’t Harm! SHIFT – RECREATE THE FUTURE WITH US.

Redbat Future

Denim is where we start the Redbat Future, which is all about more sustainability choices. We aim to redefine the way that our consumers perceive sustainability, understand it, experience it and ultimately live it. The way they look is important to our customers. They inspire people. They dress for where the future will take them. That is why we partner with them on the journey to a more sustainable future.

Together we can change an industry that is responsible for 8% of the world’s greenhouse gas emissions and consumes 215 trillion litres of water per year. We are saying yes to empowered youth who make better choices.

What makes RDBT Denim different? Less water, recycled materials, less harmful chemicals and less energy to produce. Read more


Feel good about your bed! @home launched a plain, reversible microfibre bedding range made from 100% recycled polyester. It’s earth-friendly and priced right. The fact that its recycled polyester makes it more sustainable, with a longer life-cycle and a lower carbon footprint. It is soft, smooth to touch, more stain resistant than other fabrics and easy to clean.

They also have bedding made from certified organic cotton. No artificial pesticides or fertilisers are used in cultivation of the organic cotton – a sophisticated choice with a reduced environmental impact as certified by the Global Organic Textile Standard. To add texture to your bedroom or living-room, their luxurious throws made from recycled polyester will keep you warm and cosy all winter. The recycled polyester is certified by the Global Recycling Standard.

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