Cotton fields and forests are not infinitely renewable. And the soil, water, air and nutrients that nurture them are also slowly being eroded through pollution and climate change.

For this reason, TFG Africa, along with TFG Australia and TFG London joined Better Cotton and also seeks to buys wood-derived products that are Forest Stewardship Council certified. This means that we have some comfort that farms, farming communities, forests and workers, are being protected and respected.

Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’

We are committed to sustainable sourcing and set our own ambitious targets. We want at least 50% of the cotton sourced for our TFG Africa and TFG Australia brands, and 100% sustainably sourced fibres for our TFG London brands by 2026 to be sustainable. We want to inspire our customers to live their best lives, knowing that they support farming and forest communities that are also able to make a decent living, have a strong voice in the supply chain and are able to meet future demand in a sustainable way.